Yvan Goupil, MBA
Head of Customer and Market Insight, CYBG plc
Yvan has over 25 years of customer research and insights experience, acquired both in the UK and internationally. A French national, Mr Goupil has lived in five European countries and held positions of increasing responsibility at top blue chip Fast Moving Consumer Goods companies.
Mr Goupil has worked for the Coca-Cola Company (Hungary), Danone (Central Europe), PepsiCo (Central Europe and UK), and SABMiller where he served as Europe Head of Insights and Media. During his career, he has developed branding and advertising strategies using consumer insights generated through qualitative & quantitative research.
Most recently, he moved to the financial services industry and is currently the Head of Customer and Market Insight at CYBG plc, the parent company of Clydesdale Bank and Yorkshire Bank in the United Kingdom.
Mr Goupil holds a postgraduate degree in Quantitative Marketing and a master’s degree in business administration. He is married to Dora and they have three adolescent children.
Outside of work, he is an assiduous TV series viewer and a casual badminton player.